Club Managers Association of America Announces Partnership with Golf Environment Organisation 



Stockholm, October 2009--The Club Managers Association of America (CMAA) this week reenergized its environmental commitment with a landmark announcement that will both elevate the reputation of professional club managers, and support them in continually improving their environmental performance.

During a cutting edge sustainable business session at the BMI International Conference for Club Management in Stockholm, a gathering of international club managers and association representatives witnessed the announcement of a new partnership with the Golf Environment Organisation (GEO), an international NGO working across the global golf community to raise standards, provide productive solutions and objectively appraise and recognize performance.

Jim Singerling, CMAA CEO said of the partnership: “The CMAA are inspired by the approach of GEO. Their positive vision for golf, clear and comprehensive perspective, and broad collective of partners has facilitated their rapid emergence as a dynamic and constructive player in golf’s, and club management’s, environmental movement.
“For our part, the CMAA will promote GEO’s technical resources, practical guidance and innovative programmes across our membership. Formal and informal environmental education will be stepped up, and we will use our communications capacity to showcase credible achievements.

Speaking on behalf of the Golf Environment Organisation, Advisory Council Chairman, Bjorn Nordberg said:

“We are thrilled to have formed this alliance with one of the largest membership bodies in the US. With its feet so firmly fixed in golf, and more than 6,000 of its members active in golf clubs, the CMAA will play a key role in how golf keeps apace with, and strives to exceed, customer, public and government expectations.

Following the production of the CMAA Environmental Policy, the two bodies will hold a strategic planning session with the CMAA Board, undertake consultation with CMAA Members on the support they would most value, develop an official CMAA Environmental Policy, and integrate GEO coordinated environmental education into the CMAA Programme of the Golf Industry Show in San Diego.

For more information about the CMAA go to www.cmaa.org

Source: Golf Environment Organisation

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Golf Environment Organisation