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Athletes Unite to Give Environmental 'Vital Messages'

Vital Messages, a unique collection of environmental photographs with messages from world-class athletes is published this week. The book aims to increase awareness and expresses hope for a sustainable future - for generations to come.

Published by NPO Global Sports Alliance and the United Nations Environment Programme, the book presents stark images of environmental damage as well as natural beauty. Each image is enhanced with messages from world-renowned athletes such as Monica Seles (tennis), Ai Sugiyama (tennis), Greg LeMond (cycling), Hideki Nakata (soccer), Ilhan Mansiz (soccer), Hideki Matsui (baseball), Shaun White (snowboarding) and Isao Aoki (golf). The messages, printed in both Japanese and English, represent the athlete's reflection on the current state of the environment and gives a message of hope for a sustainable future where young athlete's can develop a love of sport and develop in an safe and healthy environment.

The objective of the photo collection is both to promote the enjoyment of sports and to act as a trigger for awakening environmental action among sports enthusiasts worldwide. Through the individual perspectives of athletes on the world stage, sports enthusiasts will be reawaken to the importance of the environment and reach a new awareness on its protection.

This photo collection will be seen as an indispensable environmental guide for all those that care about sports and the environment.
For more information contact
info@gsa.or.jp


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